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Nintendo Announces Price Hike for Switch Consoles and Accessories Amid Tariff Pressure
August 1, 2025
Nintendo is raising the prices of its original Nintendo Switch game consoles and select accessories, citing "market conditions" as the reason. The changes will go into effect on August 3.

While the company didn’t explicitly reference international policy, the phrase “market conditions” appears to point to the recent expansion of U.S. tariffs under former President Donald Trump. The updated tariffs now include products manufactured in Vietnam — a country Nintendo had previously shifted production to in order to avoid earlier trade restrictions on China.

The price hike will apply to all versions of the original Switch lineup, including the Nintendo Switch, Switch Lite, and the OLED model. Accessories tied to these systems will also see increases, as will some amiibo figures and the Nintendo Sound Clock: Alarmo.

Current retail prices for the Switch family sit at $299.99 for the base model and $349.99 for the OLED edition, though new pricing has yet to be disclosed. Nintendo also noted that while the newly released Nintendo Switch 2 — which retails at $450 — is unaffected for now, future adjustments haven’t been ruled out.

“Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time,” the company said in its announcement. “However, please note that price adjustments may be necessary in the future.”

Nintendo reported strong momentum for the Switch 2 during its fiscal first-quarter earnings call earlier on Friday. The next-gen console has already sold 5.82 million units since its June 5 launch.

The news adds another wrinkle to the global electronics supply chain, as manufacturers grapple with shifting geopolitical trade policies that are increasingly affecting costs — and consumers.
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