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Ford Teases Affordable EVs, Calling Upcoming Reveal a 'Model T Moment'
July 31, 2025
Ford is gearing up for what it calls a historic turning point in its electric vehicle strategy. The company plans to unveil new details about its upcoming line of low-cost EVs at an event in Kentucky on August 11 — and CEO Jim Farley is setting high expectations.
Speaking on Wednesday, Farley described the moment as “a Model T moment” for Ford, referencing the company’s groundbreaking introduction of mass-market automobiles more than a century ago.
The bold declaration comes as Ford’s EV division reported a $1.3 billion loss in Q2 2025. Sales of its flagship electric models, the F-150 Lightning and Mustang Mach-E, are on the decline. Meanwhile, the broader EV market in the U.S. faces growing headwinds under the current presidential administration.
Despite the challenges, Ford appears confident in its long-term plan. The automaker first disclosed in early 2024 that it had formed a skunkworks team to develop a next-generation, affordable EV platform. That effort is being led by Alan Clarke, a former Tesla engineering executive, and includes talent recruited from companies like Rivian, Apple, and Lucid Motors.
While Ford has shared few specifics, it has confirmed that the first model built on the new platform will be a mid-size electric pickup truck, expected to launch in 2027. The company has also indicated that the platform will support “multiple vehicle styles” for both retail and commercial use, with a focus on delivering “personalized digital experiences.”
The promise of more affordable electric vehicles could be a game-changer — but timing may be critical. The EV landscape is evolving rapidly, and Ford’s 2027 target puts it behind several competitors. Tesla plans to launch a lower-cost version of its Model Y SUV later this year. General Motors is reviving the Chevy Bolt in 2026. And Slate Auto, a startup backed by Jeff Bezos, is aiming to release its budget electric pickup as soon as late 2026.
Ford's upcoming announcement may not immediately change the market, but if the company delivers on its promises, it could position itself to lead the next wave of EV adoption — just as it once did with the original Model T.
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